New Arrivals

ZMAN Slim SwimZ 2.5" This downsized ElaZtech® swimbait delivers the incredible softness, swimming action, and 10X Tough durability of its larger br...

ZMAN Scented Jerk ShadZ 5" A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfi...

ZMAN Pop FrogZ 4" Popping, gurgling, and pushing water with each rod twitch, Pop FrogZ float and maintain a horizontal profile - even when motionle...

ZMAN MinnowZ 3" Our top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any s...

ZMAN Mag SwimZ 8" You asked for it, we delivered! For several years, big-water anglers have been requesting a super-sized swimbait with the unparal...

ZMAN HeroZ 10" Cobia. Tarpon. Tuna. Muskie. Yellowtail. Kingfish. Grouper. Bluefish. Mahi. Pike. Amberjack. Coastal waters, reefs, bluewater and no...

ZMAN GrubZ 3.5" Incredibly lifelike and durable, GrubZ are great fished on their own or make for the perfect jig or spinnerbait trailer. GrubZ are ...

ZMAN GrubZ 2.5" Incredibly lifelike and durable, GrubZ are great fished on their own or make for the perfect jig or spinnerbait trailer. GrubZ are ...

ZMAN Finesse FrogZ 2.75" The smaller cousin to our popular Hard Leg FrogZ, the Finesse FrogZ offers the same buzz-frog design and buoyant ElaZtech ...

ZMAN EZ ShrimpZ 3.5" Unrigged Possessing the same deadly good looks and fish-catching prowess of its rigged brethren, the EZ ShrimpZ can serve as r...

ZMAN DieZel MinnowZ 4" Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspire...

ZMAN CrusteaZ 2"Brand: ZMANModel: CrusteaZ 2"Size: 2"QTY: 6 per Packet

STORM SO-RUN SUPERU SHAD 5"Combining a wide tail kick with a very pronounced body roll, the So-Run Superu Shad from Storm is full of action; and th...

STORM R.I.P. Seeker Jerk 08 The R.I.P. Seeker Jerk combines both hard bodied traits with the natural swimming action of a soft plastic lure.Its sof...

SHADS LURES 1.8" Ribbed Candy Ribbed Candys have been designed to be fished for your shut down fish, that are hard to get to bite and you need to d...

SHADS LURES 4" Flicktails   Target species: Snapper, Mac Tuna, Long Tail Tuna, Jewfish, Yellow Belly, Bass, Redfin, Flathead, Trevally, Tailor, Bre...

SHADS LURES 4" Ribbed Candy Ribbed Candys have been designed to be fished for your shut down fish, that are hard to get to bite and you need to dow...